Our site uses "cookie" technology to record and evaluate user activities in order to provide you with a better, faster and safer experience.
Cookies are small data files placed on your computer via your browser by the web server. With this technology, our company records and uses the information provided by individual users only with their own will, only in order to provide better service to the user.
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Cookie Policy
Cookie Policy
COOKIE POLICY
For the cookies used on the Stern Hotel website (and/or mobile application), users’ explicit consent is obtained, and users are provided with the opportunity to modify this consent at any time. This system, referred to as explicit consent management, is displayed in the banner located on the homepage of the website and/or mobile application. Through this banner, users are able to view the types of cookies used on the website and/or mobile application, the owners of such cookies, their purposes, nature, and duration, and they may set their preferences as “active” or “inactive” for all cookies other than strictly necessary cookies. Users may also change these preferences at any time via this banner.
Types of Cookies
Types of cookies according to duration: On the website and mobile site of the e-commerce platforms operated by Stern Hotel, session cookies and persistent cookies are used according to their duration. A session cookie ends when the browser is closed. A persistent cookie remains on your hard drive for a long period or indefinitely.
Types of cookies according to ownership or placing party: On the website, mobile application, and mobile site of the e-commerce platforms operated by Stern Hotel, “Stern Hotel cookies (first-party cookies)” and “third-party cookies” are used according to the placing party. Stern Hotel cookies are created by Stern Hotel, whereas third-party cookies are managed by third-party companies we cooperate with (such as Google, Facebook, etc.).
Types of cookies according to usage purposes: The following cookies are used on the Stern Hotel website and mobile web site according to their purposes:
1 - Strictly Necessary Cookies:
These cookies are necessary for the operation of the website and cannot be disabled in our systems. They enable you to navigate the website and use its features such as setting privacy preferences, logging in, or filling out forms in response to service requests.
2 - Performance Cookies:
These cookies are used to improve the operation and performance of the website. They do not collect information that identifies visitors. They contain information about how visitors use the website, for example whether they receive error messages on web pages.
3 - Functional Cookies:
These cookies allow the website to remember choices you make (such as your username, language, or region) and provide enhanced and more personalized features. They may also be used to remember changes you make such as text size, fonts, and other customizable parts of web pages. The information collected by these cookies may remain anonymous and cannot track your browsing activity on other websites. If you do not allow these cookies, some or all of these functions may not operate properly.
4 - Targeting and Advertising Cookies:
These cookies are used to build your profile and deliver advertisements relevant to your interests. They also help measure the effectiveness of advertising campaigns and limit the number of times you see an advertisement. They are generally placed with the permission of the website owner on advertising networks (for example social media sites). Information regarding your visit to the website may be shared with advertisers and other organizations. If these cookies are not allowed, you may not experience targeted advertising across different websites.
How does Stern Hotel use third-party cookies for advertising and retargeting?
Stern Hotel uses personal data obtained from both online and offline sources with your explicit consent for personalized advertising applications, in order to provide you with various advantages and to deliver personalized advertising, promotion, sales, marketing, event management, promotional notifications, campaign announcements, data enrichment, cross-device targeting, and search engine advertising. In this context, Stern Hotel also makes use of data management platforms, social media platforms, and similar digital advertising platforms and technologies. For the management of these platforms, Stern Hotel cooperates with various companies under certain contractual agreements and receives operational support from different service providers.
Stern Hotel classifies its customers into different categories and groups on digital advertising platforms or technologies by using online customer information obtained through cookies, device identifiers, SDKs, and similar methods, as well as offline customer information. These data are integrated into digital advertising platforms using various algorithms and internationally recognized encryption methods and are stored securely.
For internet-based advertising, Stern Hotel uses a Data Management Platform (“DMP”). The DMP creates an anonymous profile by using cookies, cross-device/cross-contact technologies (such as static IDs), or other unique identifiers provided by the customer to the DMP (such as device ID). This information is used and stored solely for the purpose of displaying marketing content that is more relevant to you.